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profit margin

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Bookies exist as all other companies from the profit margin, so the offered odds are lower than the right odds. That means that in comparison to fair odds the odds are lower. This is caused by the profit margin. For Example: Is a fair odd for a result at 2,0 and the profit margin of the bookie at 10% so the odd would be at 1,80. But it's absolutely usual that the profit margin of a bookie is not separed even to all kind of sports.

The more popular a sport is the smaller the profit-margin will be. Why? Nearly all bookies offer odds for the most popular leagues (Premier-League, Primera Division). Due to the high competition in these sports the profit margin will be relatively low.

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