total rating
Very Good

Advantages and disadvantages

  • competitive odds
  • fair payout rate (avg. approx. 94%)
  • excellent Premier League odds
  • no bet builder option


  • Betting Control and Licensing Board (BCLB)
  • Zambia Sports betting license

Available in Kenya and Zambia, BetLion is one of the leading African bookmakers in these countries. BetLion offers a broad range of sports betting markets as well as an online Casino which covers traditional casino games from Blackjack to Poker, slot games, and the immensely popular Aviator crash game.

Based on the sportsbook and casino offer, BetLion can certainly match the prowess of international bookmakers that are represented on the African market. This is also true for the bookie's live betting offer. In terms of sports, the bookie's primary focus is on football. However, with a total of 19 different sports, you are almost guaranteed to find most fringe sports as well. Most importantly, tennis, basketball, American Football, Formula 1 and MMA are featured on BetLion.

As for the betting options for individual match selections, the range of available betting markets can vary greatly. For matches in top leagues, you will find a plethora of betting options ranging from Over/Under to handicaps and player specials. For matches in some lower divisions however, you may only be able to choose from a handful of very basic markets (e.g. 1X2 or double chance). Since BetLion does not offer a Bet Builder, we have compiled a list of all betting providers with a Bet Builder

BetLion mobile homepage

© BetLion


How to register at BetLion

Registration at BetLion is very easy and does not require a lot of time. All you need is a mobile phone number.

BetLion signup form

Once you enter your mobile phone number, a four digit pin, and click on sign up, you will receive a notification PIN to confirm your registration. After that you can immediately transfer money to your BetLion account balance and start betting. Keep in mind however, that the bookie can request further documents in order to verify your identity. This is especially the case, when you participate and win in a BetLion promotion offer.

BetLion deposit methods

As far as deposit methods are concerned, BetLion definitely knows the Zambian and Kenyan market well enough to offer the most popular mobile money options in these countries. Users can deposit money to BetLion via Airtel using Airtel by dialing *778#, or MTN Money dialing *303# or via Zamtel. Alternatively, users can also simply login and go to deposit. As your account is tied to your mobile phone number, you can simply enter a deposit amount and click on deposit. You will then receive a a notification for approval of the payment. Enter your mobile money PIN and your BetLion account will be credited immediately.


How to withdraw from BetLion

Withdrawing money from BetLion is simple. Once you have successfully turned over your first deposit, you can request a withdrawal of funds. Simply go to your account once you're logged in and choose the withdrawal option in the menu. You will then be redirected to a new page where you can enter the amount that you would like to withdraw. As your mobile money account is tied to BetLion via your phone number, winnings will be transferred directly to your mobile money account. BetLion does not charge you for withdrawal requests.


Sports Betting at BetLion

The BetLion sportsbook is quite extensive and offers the most popular sports such as football, tennis, American Football, basketball, cricket and ice hockey as well as fringe sports like Aussie Rules, cycling and darts.

In addition to the many different types of sports and competitions, BetLion also offers a great selection of betting markets/options per event. For betting on English Premier League matches, BetLion offers over 100 different markets per game. This includes Asian handicap options, match combos and player specials. Unfortunately, BetLion does not offer a bet builder feature, which allows for one-match accas (see our bet365 review).

Another thing we were missing when testing BetLion is a stats feature for the individual events. Most bookies these days offer extensive statistics for each match, often neatly displayed in graphs and charts in order to give bettors a better overview and idea of the teams' or athletes form and head-to-head stats.

In terms of odds, however, BetLion definitely matches the best in the business. Throughout our test, we never got a payout rate below 94% on football games, which is very fair. As far as minimums and maximums are concerned, BetLion allows for a minimum betting amount of ZMW 2 (or the KHS equivalent) and the maximum you can win on a bet slip is ZMW 100,000.

If you are interested in betting strategies, we recommend our article on last-minute goal betting. Another important aspect of sports betting is to know everything about back & lay betting, which is included in the article as well.


Customer support - how can I contact BetLion

If you encounter any problems or have any questions that you cannot resolve by going through the bookie's FAQ section, you can either send an email to [email protected] from Zambia, or use the chat option to receive support. The BetLion hotline will no longer be available as of September 2023. However, you can also reach out to BetLion via social media. The bookie has verified accounts on Twitter (X), Facebook and Instagram.