William Hill is one of Britain's biggest and famous bookmakers. The company was originally founded by – surprise – William Hill as a postal and telephone betting service in 1934. At this time gambling in the UK was still illegal. In 1961 betting shops became legal in Great Britain and offered William Hill an opportunity to grow.
After William Hill's death, the company had several owners. The brand's name, however, survived and enjoyed success in the golden age of sports betting after digitalization. Today William Hill is listed in the London Stock Exchange and offers a vast variety of products such as bookmaking, betting shops and online gambling including casino, games, bingo and poker.
Special offer for new customers
The William Hill Sports Welcome Offer is available for new customers from UK and Ireland only. To qualify for this offer, use the promo code "C30" during the process of registration.Wager an initial bet with a minimum stake of 10 Euro/Pound at odds of 1/2 (1.50) or greater and get three Free bets worth 10 Euro/Pound each. Please note that only the "win" Part from Each-Way-Bets will count.
Free bets must be wagered within 30 days of the date on which it was credited to the account. They are non-refundable and cannot be withdrawn. Free bet stakes will not be returned as part of the settlement of successful bets. William Hill will automatically transfer winnings to the main balance.
T&C of William Hill apply at all times | 18+ | Bet responsibly!