As the name already suggests, Betsson is a bookie with Scandinavian roots. The Swedish company traces its history back to 1963, but has ultimately entered the sports betting market in 2000. While the company headquarters are still located in Stockholm, the bookie mainly operates online through its Maltese subsidiaries. In this review, we will put the Swedish bookie to the test, and we will inform you about the registration process, payment procedures, and the bookie’s sportsbook as well as about the site’s usability. We hope you’ll enjoy the review. Let’s see whether Betsson has got what it takes to be the bookie of your choice!
Before you can place your first bets, you need to sign up with the bookie and open a personalised account. You can find the link to the sign-up form quite easily in the top right corner of the front page. The registration form itself is fairly concise and does not take long to be filled in. As with most bookies, you are required to enter some personal data such as your full name, date of birth, and your physical address as well as a valid email address. In contrast to other bookies, you are only required to create a password, so a default security question and answer are not required. However, you have to give your phone number for further verification purposes, and you also have to select your country’s currency for payment matters. Please keep in mind that by clicking the ‘Create Account’ button, you automatically agree to the bookie’s general terms and conditions, so we strongly recommend you to read the terms and conditions before doing so. If you’re cool with the bookie’s terms, you can proceed to making your first deposit into your new Betsson account.
In order to be able to start betting, you need to pay into your new Betsson account. After your registration, you should have received a verification mail. Once you have clicked on the link in the email, you are directed to the sign-up page, and as soon as you’ve logged in for the first time, you can make your first deposit. Betsson offers 8 different payment methods including Visa and Mastercard for credit card payment as well as other options such as Skrill, Neteller, Entropay, Paysafecard, Sofort transaction, and Maestro.
Unfortunately, the bookie does not provide a list of all payment options including the respective minimum deposit amounts and/or potential fees, so we had a look at some of the most popular options. Credit card payments will be charged with a 2.5% fee and the minimum deposit level is 10 €, while the maximum deposit amount is 1.000 €. If you want to play for high stakes, you will probably have to turn to other options such as Skrill or Neteller for which the maximum deposit amounts are significantly higher ranging from 10.000 € (Skrill) to 37.500 € (Neteller). Furthermore, these options are free of additional charge. The bookie offers a text message notification service so you will be informed as soon as your deposit has been approved. Overall, the payment options provided are all safe and reliable, and the respective deposit levels are fairly average, so Betsson get our sign of approval as far as depositing is concerned.
A site’s usability can be of vital importance in betting, especially when it comes to bets on live action. If a page is cluttered with pictures and flash animations, for instance, the page load time can be impeded which can in turn result in frustration when you try to place bets on events in play. While Betsson’s front page might fall into this category, this does not really pose a problem as you get to the sports betting section, which is designed in a much simpler fashion, by clicking on ‘sportsbook’ in the main navigation bar at the top of your screen. In general, the main navigation bar includes all the main sections available at Betsson, such as the sportsbook, a casino and live casino, a poker section, and other games including bingo and scratch cards. The sportsbook section is further subdivided into three different categories: the sportsbook, a live betting section, and your bet history, which allows you to keep track of all the bets you have placed at Betsson as well as of currently popular events. While the sportsbook section is designed in lighter shades with a few orange and green highlights, the live betting section is pretty low-keyed. This strong contrast in the background is a nice and subtle indicator to remind you in which section you actually are. As far as the organisation of the various navigation bars and the bet slip is concerned, the bookie adheres to the customary conventions. While the main navigation bar at the top of the page helps you to switch between the main categories (sportsbook, casino, poker etc.), a navigation bar on the left side provides a list of all the available different kinds of sports, and it gives an overview of all currently available markets (at the time of our review, the total number of available markets was around 12 000). The left navigation bar works absolutely flawlessly and in a folder/subfolder system which makes it easy to navigate through the content.
Once you have clicked on the odds that you want to go for, the bet slip will immediately appear on the right-hand side of the page. The bet slip is fairly straightforward and pretty much self-explanatory. You can choose from three options (single, combined, and system) and enter your stakes. In contrast to many other bookies, Betsson does not provide bankers for individual bets on the bet slip.
One feature that we really liked is the fact that the bookie offers a categorisation by markets in addition to the usual listing. For instance, if you feel like placing a few bets on potential goal scorers on a matchday in the Premier League, you can select the option ‘players’ in order to get the respective betting options for all games.
If you have not selected any particular country or league, in other words if you have just opened or refreshed the sportsbook, you will find current live events as well as the most popular events at the centre. Please note that if you click on any of the odds for events in play which are displayed, the bet will not appear on your bet slip, but you will rather be redirected to the live section, which is a wee bit of a nuisance if you want to bet quickly.
Let’s now have a look at the language selection at Betsson before we move on to a more comprehensive analysis of the bookie’s sportsbook.
Betsson offers a total of 18 different languages, which is a comparatively large number and definitely reflects the bookie’s great ambitions. Most of the languages cover the European market with a focus on Scandinavian countries, but interestingly, Betsson also offers a Peruvian variety of Spanish. Overall, apart from punters from Arab-speaking countries or countries in the Far East, most customers will find their native language represented at Betsson.
The sportsbook is the centrepiece of every online bookie site as the range and depth of the offer in regard to the different kinds of sports and markets available are crucial. To start off with, you will definitely get your money’s worth if you bank with Betsson. The bookie provides you with over 30 different sports and further enhances the offer with events in the music business as well as with bets on events in politics and finances. The sportsbook covers mainstream sports as well as fringe sports, such as hurling and biathlon. Furthermore, the number of available leagues and competitions for mainstream sports is quite impressive. For instance, Betsson offers football leagues and competitions in 25 different countries with up to 10 000 markets in total, so it is pretty safe to say that you will find that one match that you are looking for. In terms of betting options per game, the bookie should also meet your expectations, with 80 to 100 different markets for a regular Premier League match. The only thing missing, really, is the option of Asian handicaps, but if that is not something you are desperately looking for, you will definitely be satisfied with the offer at Betsson.
The in-play offer at Betsson does not disappoint either as the bookie provides a fair amount of markets for live events. However, since betsson.com does not give any further statistical live information aside from goals scored, cards, corners, penalties, and number of substitutions, it is a bit hard to read a game or anticipate any sort of momentum, unless you are lucky enough to be provided with a livestream for the respective event.
Overall, Betsson boasts a sportsbook that can definitely sustain comparison with some of the top dogs in the sports betting industry. The Scandinavian bookie provides a great range of events in over 30 different kinds of sports and further enhances the offer with a great variety in markets per event.
At some point, every successful punter wants to cash out their winnings. Since the various withdrawal options might include potential fees and withdrawal limits, this procedure can sometimes harbour unpleasant surprises. We will now look into the withdrawal process at Betsson, in order to make sure that you won’t get ripped off.
As you can see below, the bookie’s range of withdrawal options is fairly narrow. However, with all options free of charge and with a minimum withdrawal limit ranging from 10 to 20 €, Betsson offers a fair deal. Make sure you keep in mind that if you want to withdraw using Skrill Moneybookers, your deposit must have been made using the same Moneybookers account.
The withdrawal procedure itself is fairly hassle-free one, and if you encounter any problems during the process of cashing out, the customer service, which is also available via live chat at all times, will help you clarify any issues in that regard.
Overall, Betsson did not fail to impress us. Especially the scope of the sportsbook, which is the centrepiece of every online bookie page, as well as the depth of the offer with regard to the number of available markets have certainly convinced us that the Scandinavian bookie is a force to be reckoned with in the sports betting industry. Furthermore, the site’s excellent usability complements this impression and adds to a great punting experience. The only area where Betsson has still got some room for improvement is the live betting segment. A lack of detailed statistical information about events in play might discourage punters from placing bets on live events, not least since the regular stats feature on recent form and performances is simply not good enough to get an idea of how a game is progressing. However, if you have access to a live ticker or a stream, the markets for live events at Betsson definitely compensate for the lack of statistical information. To sum up, we can fully recommend this bookie to all sorts of punters; novice or experienced as well as hobby or professional, since the Betsson sportsbook provides enough variety for everyone to put their betting abilities to the test.
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