william hill

William Hill sportsbook

When it comes to history and a rich tradition in the sports betting industry, you can’t beat the Brits, and they still prove why they rank amongst the best bookies world-wide. Our livetipsportal review of William Hill will give you an insight into the offer of one of Britain’s most famous and long-standing bookies.

William Hill was established as early as in 1934 and is thus one of the most experienced bookmakers around. In 1998, William Hill began to offer their services online and have since become a global player in the betting industry.

We hope our extensive review can answer all sorts of questions that you might have about William Hill and help you find the bookie that suits you best. We will show you how the registration process at williamhill.com works and which personal details you are required to enter in order to sign up. We will further discuss the various payment options for making a deposit and for cashing out at William Hill and analyse the site’s usability and design, and most importantly, the sportsbook, before finishing off the review with our verdict on the bookie.

Let’s start with our bookie review! Visit Bookie William Hill

William Hill Homescreen

Sign up at williamhill.com

Before we can start with placing our bets, we need to set up an account at William Hill. The ‘join now’ button which leads you to the registration form can be found at the top on the right of the front page.

The registration is done fairly quickly; all you need to do is fill in the uncomplicated registration form. You are asked to enter your full name and address, your date of birth, and an email address (you can enter your phone number too, but this is not a mandatory field). In order to set up your account, you need to create a username and a password. The registration process is then finished by answering the security question and by agreeing to the general terms and conditions.

Making a deposit

In order to get started with the betting, you need to pay into your account. William Hill offers 15 different payment options for making a deposit. Besides the most common payment options such as credit card and bank transfer, the bookie also provides PayPal services, which is not always the case with many other bookmakers (as can be seen in our other reviews). The minimum deposit is 10 €, so you can enjoy the thrills of betting without jeopardising higher stakes. If you are looking for a bookmakers promotion, take a quick look on our betting bonus overview page.


When it comes to the design of a website, the ease of use is crucial. Especially when money is a factor, you’d expect a no-nonsense policy in that regard. In online betting, time is money – literally.

As far as the design is concerned, williamhill.com appears mainly in shades of blue and in white. A few dashes of green and yellow top the visual appearance off. In comparison to younger betting companies, however, the design comes across a bit old-fashioned. A bit of a makeover job wouldn’t do harm in that regard.

The main navigation bar which includes the whole range of offers at William Hill consists of the sections for sports betting (with a sub-section for in-play betting), the online casino with all sorts of entertainment, a poker section, and virtual betting as well as financial betting.

The bet slip at williamhill.com is well thought out and straightforward, which facilitates the betting immensely. You simply choose your odds which will then immediately appear on your bet slip. As far as bet options are concerned, you can play singles, doubles, and various combinations as well as Trixies etc. However, we missed the option of banks on our bet slip, which might be a bit of a downer for those who are more experienced in betting. As soon as you click on the ‘PLACE BET’ button at the bottom of the bet slip, your bet is submitted and you can always check on how you are doing by clicking the ‘open bets’ button at the top of the bet slip. The inclusion of open bets on the bet slip is definitely a feature that saves you time and trouble.    

Another feature that we really liked is an option that allows you to add upcoming sporting events to your favourites. This adds to the site’s ease of operation and helps you keeping track of any event you want to place your bets on.

Language selection

In order to make the world of William Hill accessible to punters from all around the globe, the bookie offers an outstanding variety of 20 different languages for 31 countries. The language selection at williamhill.com definitely highlights the bookie’s status as a global player in the sports betting industry.

Place your bets!

One of the most important components of a successful online bookie is the sportsbook and the variety of different kinds of sports and leagues offered. At William Hill, you can choose from 25 different forms of sport and within that range, the bookie offers a depth of options that is hard to top. For instance, you can place bets on football matches as low as in the Northern or Southern Premier Division. However, the bookie’s British background is a determining factor in that regard, as William Hill only offers, for example, La Liga and the Segunda Division in Spanish football. 

Nonetheless, the range of events should satisfy every punter’s needs. Having said that, we would still advise you to make sure your favourite leagues are offered before you set up an account at William Hill. The range of events at this online bookie is further enhanced with bets on TV events, such as X-Factor, and with special bets on political and/or virtual events.

Overall, we can definitely state that William Hill make sure you don’t get bored of betting.

The William Hill sportsbook

Our positive impression so far is further strengthened by the sportsbook and the range of bet options. William Hill offers a great variety in both aspects. In the course of our bookie test, we were offered up to 214(!) bets for some of the more popular events, which is an incredible number that remains unrivalled by most other bookies.

Almost any possible bet option is offered at williamhill.com. Besides the standard options such as three-way-bets, match result and goal bets as well as halftime scoreline, head to head bets and default handicaps, William Hill also offers a broad range of scorecasts and wincasts and other special bets. Other special offers can vary from event to event and further contribute to the already great variety of bet options at William Hill. It’s hard to find another bookie that offers a comparable level of entertainment in betting.

The range of in-play offers at William Hill is quite broad as well and offers something for everyone who’s looking for a bit of fun in between. Furthermore, the variety of bet options for in-play events is also quite impressive.

Furthermore, a sell-your-bet option on your bet slip further allows you to choose from a greater variety of betting strategies. Additionally, features such as a section on stats about various leagues and teams further enhance the betting experience at William Hill.

Besides the sportsbook, williamhill.com also offers an online casino, various games, and financial and virtual bets, which might be attractive to the adrenaline junkies amongst you who need a break from sports every once in a while. Furthermore, William Hill offers a livestream feature, which provides you with all the most important highlights directly on the web page.

In case of any problems or questions, the customer support at williamhill.com will immediately help you out either via livechat, a free hotline, or email. If you want to give any feedback, you can do so by using the email ticket system at William Hill.


Naturally, you want to see some cash for all the bets you won at some point, and William Hill offer a variety of options in that regard – including some of the most popular online payment options such as Neteller, Paypal, Skrill, Click2Play, clickandbuy, and entropay. More common options such as credit card and bank transfer are available too of course. In contrast to all other options, the minimum level for withdrawing money via bank transfer is 30 €. Before you can cash out, you are required to validate your account by identifying yourself with a passport, a driver licence or a government-issued ID card.  

Mobile sportsbetting

If you want to enjoy the William Hill experience while being on the road, you should probably give the bookie’s mobile app a try. The app is compatible with iOS as well as with Android. Check out our detailed review of William Hill mobile betting app here at livetipsportal.com.   

Our William Hill review

If you decide to bet at William Hill, you definitely get your money’s worth with this tradition-steeped bookie from Britain. Let’s just quickly remind ourselves of the most important aspects mentioned above.

William Hill impressed us with a neatly arranged web page, and even if the design might look a bit outdated, the ease of use definitely made up for any shortcomings in that regard. The page loads super quickly and hence facilitates the process of placing bets and searching for the right odds. Furthermore, the well-designed bet slip with all its features is ideal for everyone who wants to place and combine several bets.

The sportsbook at williamhill.com is quite extensive, but it was the number of different betting options per event that really impressed us. You won’t find another bookie with a similar range of offers in that regard. While we missed banks and Asian bets on our bet slip, we can still fully recommend William Hill to all punters.

Bookmaker review overview.